DETROIT: Another international PR agency, Weber Shandwick
Worldwide, has given up trying to penetrate the tough, insular Detroit
market. WSW announced last week it was closing its Detroit office,
laying off all six of its employees in the process.
The closure was motivated by the need to reduce costs in a tough
environment, according to Jackie Lustig, EVP of WSW.
Despite the lack of a Detroit presence, WSW will continue to service
General Motors' e-commerce business from its Boston headquarters.
Shandwick bought out Jack Casey's well-regarded local agency more than a
decade ago, reportedly overpaying for the agency on the basis of
inflated billings from a large, one-shot auto-industry seat-belt
Like other "outside" agencies, it has been struggling along ever
Hill & Knowlton and Strat@comm also have opened - and closed - Detroit
offices in recent years.