SAN FRANCISCO: Waggener Edstrom has been named agency of record for
Universal Electronics, marking its continued expansion into
The agency has also been retained by Roamable in Santa Monica, and has
been "aggressively" pursuing California business over the past few
months despite the tech downturn.
"There are significant PR opportunities in this region," said VP Kim
Bouic, one of two people who has been spearheading the client push.
"Yes, the climate has been difficult, but the tech sector is still
growing, especially in the communications arena." She added that
agencies are expected to prove their value more and more.
Universal Electronics is a software company that manufactures universal
remote control products and other wireless interface technologies. Bouic
would not disclose budget figures, but said that "it falls in line with
the typical start-up budget figures we are seeing."