MasterCard looks to be global force

PURCHASE, NY: While MasterCard awaits SEC approval of its proposal

to issue shares to card-issuing banks, the corporate communications

department is delivering key messages to target audiences.

The deal is part of an integration of EuroPay, previously a separate

company licensed to market the MasterCard brand throughout Europe. As a

privately held share corporation, the SEC's green-lighting of

MasterCard's own share proposal would make the company's purchase of

EuroPay a stock swap.

Sharon Gamsin, Master-Card's VP of global communications, said she is

working mainly with member banks, non-member banks, the media, and


Her key messages are the changes the filing could bring MasterCard: the

company would become a global entity with one global management team, as

opposed to the two-company structure it followed before. Gamsin said she

is especially telling employees about the opportunities that will open

to them under a merged company. She doesn't expect any layoffs.

Gamsin said that she uses an intranet and an employee website, as well

as a program called WHAM (What's Happening At MasterCard), which sends

new company information directly to employees' computers.

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