PURCHASE, NY: While MasterCard awaits SEC approval of its proposal
to issue shares to card-issuing banks, the corporate communications
department is delivering key messages to target audiences.
The deal is part of an integration of EuroPay, previously a separate
company licensed to market the MasterCard brand throughout Europe. As a
privately held share corporation, the SEC's green-lighting of
MasterCard's own share proposal would make the company's purchase of
EuroPay a stock swap.
Sharon Gamsin, Master-Card's VP of global communications, said she is
working mainly with member banks, non-member banks, the media, and
Her key messages are the changes the filing could bring MasterCard: the
company would become a global entity with one global management team, as
opposed to the two-company structure it followed before. Gamsin said she
is especially telling employees about the opportunities that will open
to them under a merged company. She doesn't expect any layoffs.
Gamsin said that she uses an intranet and an employee website, as well
as a program called WHAM (What's Happening At MasterCard), which sends
new company information directly to employees' computers.