INTERNATIONAL NEWS: Sri Lanka looks to win back tourists

COLOMBO, SRI LANKA: Sri Lankan tourist authorities are launching a

campaign to restore the country's image after a recent terrorist attack

on Bandaranaike International Airport.

Renton de Alwis, Ceylon Tourist Board chairman, has announced many PR

initiatives, in association with the minister of tourism and sports, and

the Travel Agents Association.

Between 20% and 50% of hotel reservations were cancelled after the

attack. Alwis said he hopes PR will "portray the resilience of the

travel industry and boost consumer and industry confidence in our


The program will focus on the UK, France, the Netherlands, and Germany,

which provide the bulk of Sri Lanka's tourists.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in