COLOMBO, SRI LANKA: Sri Lankan tourist authorities are launching a
campaign to restore the country's image after a recent terrorist attack
on Bandaranaike International Airport.
Renton de Alwis, Ceylon Tourist Board chairman, has announced many PR
initiatives, in association with the minister of tourism and sports, and
the Travel Agents Association.
Between 20% and 50% of hotel reservations were cancelled after the
attack. Alwis said he hopes PR will "portray the resilience of the
travel industry and boost consumer and industry confidence in our
The program will focus on the UK, France, the Netherlands, and Germany,
which provide the bulk of Sri Lanka's tourists.