LONDON: British Airways (BA) has appointed its first head of
corporate communications following a restructuring.
The top PR post will be filled in late September by Iain Burns, who is
to rejoin the airline giant. He was previously head of the airline's
news desk, but left a year ago to join agency Bell Pottinger as a
The position was created following a reshuffle carried out by marketing
and communications director Martin George earlier this year.
George scrapped the PR team's two divisions, internal and external,
replacing them with five new sectors: news desk, internal
communications, commercial (sales and consumer PR), finance, and
government and legal affairs.
One of Burns' main tasks will be to oversee BA's PR drive to restore
confidence in the Concorde, which was grounded following the Air France
crash last year.
The supersonic service could be reintroduced as early as next month.
BA and Air France are expected to get the go-ahead to resume service
this week by French and British air regulation authorities.
A strategy meeting is being held in the UK this week to work out details
of the Concorde's PR push. Test flights have been taking place across
the Atlantic for the past several weeks. GCI Group is retained by BA on
a project basis.