DARTmail to be the new tool of RF Binder Partners' trade

NEW YORK: RF Binder Partners (RFBP) has joined forces with online

d network DoubleClick for access to DARTmail.

The new alliance involves DoubleClick referring clients, and RFBP

offering the DART-mail technology to its clients to expand its e-mail

marketing program. DARTmail enables RFBP to measure such things as the

number of forwards to its biweekly e-mail newsletter and response


An early user is RFBP client Hunter Douglas, a company known for

Venetian blinds. The PR firm was charged with helping Hunter Douglas

subsidiary Tapestria target architects and interior designers with its

fabric products.

CEO Amy Binder said, "DoubleClick didn't market to PR firms at all. This

research is so critical, we went to them."

RFBP division B direct offers online and offline marketing help, such as

search engine optimization and online press room consulting.

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