NEW YORK: RF Binder Partners (RFBP) has joined forces with online
d network DoubleClick for access to DARTmail.
The new alliance involves DoubleClick referring clients, and RFBP
offering the DART-mail technology to its clients to expand its e-mail
marketing program. DARTmail enables RFBP to measure such things as the
number of forwards to its biweekly e-mail newsletter and response
An early user is RFBP client Hunter Douglas, a company known for
Venetian blinds. The PR firm was charged with helping Hunter Douglas
subsidiary Tapestria target architects and interior designers with its
CEO Amy Binder said, "DoubleClick didn't market to PR firms at all. This
research is so critical, we went to them."
RFBP division B direct offers online and offline marketing help, such as
search engine optimization and online press room consulting.