NEW YORK: Weber Shandwick Worldwide is to merge the Boston arm of
Miller/Shandwick with the Cambridge arm of the Weber Group.
Cathy Lugbauer, CMO of WSW, said the Boston move prompted the company to
dismiss Tony Sapienza, former Miller president, and Kevin Rudden, former
agency EVP. WSW has not yet made a decision whether it will also merge
the Weber and Miller brands.
WSW is also consolidating its Silicon Valley properties by moving the
Weber Group's 14 staff to the San Mateo office of WSW. Some layoffs were
made in Silicon Valley and other WSW operations on the West Coast, but
none directly the result of the move, according to Lee Caraher, EVP of
the Western Region for the Weber Group.