LAST CALL: 'Nothing' to report, and that's the story

Ever felt like you have a real "nothing" story to promote? Had a

client who expected headlines but had "nothing" to say?

Take heart - Nothing for Something not only has nothing - it has it in a

box, claims a press release we received last week.

Go to the company's website,, and for just $19.99, you, too, can be the proud owner of nothing.

Claiming the company had the idea before Seinfeld made "nothing" a

cultural touchstone, Santo Vogel, president of Nothing For Something,

explained: "You've heard it all before. Nothing is better. Nothing

tastes better.

Nothing works better. Nothing is easier. Nothing is faster. Nothing

cleans better, and they are right!"

Vogel and his team clearly hope to follow in Seinfeld's footsteps, in

which case Nothing for Something may indeed become Much Ado about


But the world's press has a different idea. A thorough search for media

coverage has come up with precisely ... nothing.

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