If you're only in PR because the modeling career never quite took
off, have we got the skinny for you.
The slow economy has allowed four Motorola sales and credit executives
to become models for a day. Cost-conscious employees did the work
gratis, whereas models would have charged $2,000 to walk around
and look pretty at the launch of Motorola's V.66 mobile phone.
The company folks got the star treatment, from the moment the lights
dimmed in the Four Seasons Hotel, to their dramatic entrances clad in
black, carrying phone-topped silver serving dishes.
With just two days' notice, Motorola was mum on whether execs did any
crash dieting, or whether there was any diva behavior. One thing is for
sure - by allowing its employees to exude some star power, Motorola has
taken a whole other step in internal relations. Let's just hope the
supermodel staffers don't pull a Naomi - refusing to get out of bed for
less than $10,000.