WASHINGTON: The long-time head of one of Washington, DC's largest
hi-tech marketing firms has ceded control of the agency that bears her
Karen S. Kennedy, who founded KSK Communications in 1983 and later sold
it to Earle Palmer Brown, has become chairwoman, a position she
described as a more "limited, part-time role." Kennedy's KSK contract
runs through May 2002.
Kennedy's decision to step aside was due to a combination of factors
which she said included a lease on office space that is due to expire,
and a slowdown in the hi-tech and healthcare fields, both agency
KSK will merge with EPB's office in Bethesda, MD. Under the new
arrangement, the PR component of KSK will report to Phil Armstrong, who
heads EPB/PR, while the advertising component will report to Charles
Jones, who is general manager of EPB-Bethesda.
At one time, KSK Communications had more than 40 employees.