Industry Standard files for Chapter 11; PR exec handling queriesand condolences

SAN FRANCISCO: The Industry Standard filed for Chapter 11 last

week, but its top PR person is still as busy as ever.

Director of PR Alissa Neil is continuing to work for the company on a

consultancy basis, and continues to be in-undated by media calls as

bankruptcy proceedings continue.

Neil said, "Reporters have been calling with their condolences, even

ones who weren't working on the story."

Those who were filing primarily wanted to know, "What happened and why?"

said Neil, who has fielded requests from outlets ranging from CNN to The

NewsHour with Jim Lehrer.

Even The New York Times wrote a leader about the closure, calling the

publication the Rolling Stone for the internet generation.

The magazine was launched in spring 1998 with the help of Kratz &

Jensen, and Middleberg & Associates. Neil's arrival from The Village

Voice in December 1999 saw the end of Middleberg's contract, and the

creation of an in-house team.

Neil grew the team to five, but in January, with the dot-com marketing

budgets in free fall, Neil had to reduce numbers.

Neil's consultancy contract will continue until the Standard's future is

decided. She is considering setting up her own shop.

The closure of the print title - a limited internet presence remains -

comes despite its claim that it ranked 19th among all magazines for ad

pages in the first half of 2001.

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