H&K wins $2m task to show Army that there is life off thebattlefield

NEW YORK: Hill & Knowlton has won a major multi-year government

account worth an estimated $2 million.

The agency beat out competition from three rival firms, which were not

named. H&K's task is to raise awareness about a series of US Army

Community and Family Support Center programs (CFSC).

The WPP-backed agency was chosen because of its previous experience

working with the military and its employee communications expertise.

According to the agency, the contract has an indefinite length but could

be worth up to $2 million over five years.

H&K will help this particular branch of the US Army with its Morale,

Welfare and Recreation programs, known as MWR.

MWR supports soldiers with community and family support activities and

services to ensure soldiers have the same opportunities in life as

ordinary citizens.

The division turned to an outside agency because it felt soldiers did

not significantly recognize its offering.

MWR programs include social, fitness, educational and other activities

aimed at promoting mental and physical well-being.

The US Army's CFSC operates 250 diverse MWR programs at 90 installations

around the globe.

H&K's employee communications offering helped swing the contract its

way. The agency could not give details of its PR program since it is

currently being devised.

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