IRVINE, CA: Ford Motor Company is putting all its domestic Premium
Auto Group (PAG) brands under one roof at a new facility in Southern
California, and has named Simon Sproule as VP, communications and
The group comprises PAG's British marques Aston Martin, Jaguar, and Land
Sproule, a seven-year Ford veteran who joined the company as a product
press officer at Ford of Britain, was formerly VP of public affairs for
Jaguar North America. He will oversee a PR and marketing staff of
He would not rule out a review of PR agency arrangements, saying, "I'm
going to take a fresh look at everything ... but no one's on notice."
Among the marques' agencies are Coyne Communications, Nike
Communications, and Prism.
As of September 1, Sproule reports to Mike O'Driscoll, president of
Aston Martin Jaguar Land Rover North America.
Along with Volvo, the move from East Coast locations will physically
join the three British brands with Lincoln Mercury (LM) for the first
time, but they'll be grouped separately. Jim Trainor, LM PR director,
and Soren Johansson, Volvo North America's corporate communications
manager, report separately to their organizations' presidents and for
PR, like Sproule, to Ford corporate communications VP Jason Vines.