WASHINGTON: Dittus Communications, known primarily for its
expertise in hi-tech policy issues, will try singing a new tune this
fall as it promotes Placido Domingo's opera showdown, "Operalia."
The annual contest, now in its ninth year, brings together the most
promising young opera singers in the world to compete for $175,000 and the chance to sing with Domingo himself. The final
performance will be held at George Washington University on October
Dittus will be handling media relations for the event, targeting both
local and international outlets.
According to director of marketing communications Roni Singleton, this
event is part of Dittus' effort to broaden its service offerings. "We're
looking to expand into doing more special events, litigation
communications - you can't just do all tech policy stuff." She denied,
however, that the expansion had anything to do with the downturn in the
"We were lucky because most of our clients weren't the dot-coms ... we
haven't lost clients because of the economy."