Citigate wins $1.5m Sybase PR account

SAN FRANCISCO: Sybase has selected Citigate Cunningham as its

agency of record, following a review for the $1.5 million


Rick Myllenbeck, Sybase's senior director of corporate communications,

said, "The agency came in having a great understanding of our position

in the market and our key businesses."

Citigate competed with Alexander Ogilvy and Hill & Knowlton in the final

pitch, with Phase II Strategies also putting in a strong bid, according

to Myllenbeck.

Sybase retained The Weber Group until July, when the company decided to

make a change.

"Our chairman and senior leadership believe PR is a key catalyst to help

Sybase move to a new level," Myllenbeck said. "We had to make sure we

made the right decision."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in