SAN FRANCISCO: Sybase has selected Citigate Cunningham as its
agency of record, following a review for the $1.5 million
Rick Myllenbeck, Sybase's senior director of corporate communications,
said, "The agency came in having a great understanding of our position
in the market and our key businesses."
Citigate competed with Alexander Ogilvy and Hill & Knowlton in the final
pitch, with Phase II Strategies also putting in a strong bid, according
Sybase retained The Weber Group until July, when the company decided to
make a change.
"Our chairman and senior leadership believe PR is a key catalyst to help
Sybase move to a new level," Myllenbeck said. "We had to make sure we
made the right decision."