WASHINGTON: Under the banner of "Safety is Good Business," the
federal government is poised to launch a campaign to try to reduce the
number of truck and bus accidents.
To help get the word out, the Federal Highway Administration (FHA) plans
to hire a communications firm to develop, conduct, and evaluate a safety
campaign designed to "engage small motor carriers in a voluntary program
to adopt best business and safety practices."
The winning agency will work on an information kit addressing defensive
driving, driver fatigue, driving distractions, and driver impairment
caused by alcohol and drugs. Also, it will work on a national campaign
to include media advisories, newsletters, and exhibit materials.
According to the RFP, safety programs can influence improved safe
operating behavior by highway users through "educational and outreach
highway safety messages directed at motor carriers, CMV (commercial
motor vehicle) drivers, shippers, and other motorists. The belief is
that given a choice, people do not want to become involved in crashes
and will avoid unsafe situations."
Another campaign element will be developing a method to evaluate the
success of the safety program. This evaluation plan must include a means
to measure relative safety improvements achieved by the campaign's
According to the FHA, the RFP was sent only to firms on a list approved
by the General Services Administration.
The contract, which runs for one year, will be awarded by September 30.
No budget was stated in the RFP.
The campaign is being conducted by the Department of Transportation's
Federal Motor Carrier Safety Administration. Beyond media-related
activities, the government agency works to improve motor carrier and
highway safety by partnering with highway safety agencies (federal,
state, and local), labor safety advocacy groups, and industry