RFP: Federal Highway Administration wants to drive home safetymessage

WASHINGTON: Under the banner of "Safety is Good Business," the

federal government is poised to launch a campaign to try to reduce the

number of truck and bus accidents.

To help get the word out, the Federal Highway Administration (FHA) plans

to hire a communications firm to develop, conduct, and evaluate a safety

campaign designed to "engage small motor carriers in a voluntary program

to adopt best business and safety practices."

The winning agency will work on an information kit addressing defensive

driving, driver fatigue, driving distractions, and driver impairment

caused by alcohol and drugs. Also, it will work on a national campaign

to include media advisories, newsletters, and exhibit materials.

According to the RFP, safety programs can influence improved safe

operating behavior by highway users through "educational and outreach

highway safety messages directed at motor carriers, CMV (commercial

motor vehicle) drivers, shippers, and other motorists. The belief is

that given a choice, people do not want to become involved in crashes

and will avoid unsafe situations."

Another campaign element will be developing a method to evaluate the

success of the safety program. This evaluation plan must include a means

to measure relative safety improvements achieved by the campaign's

target audiences.

According to the FHA, the RFP was sent only to firms on a list approved

by the General Services Administration.

The contract, which runs for one year, will be awarded by September 30.

No budget was stated in the RFP.

The campaign is being conducted by the Department of Transportation's

Federal Motor Carrier Safety Administration. Beyond media-related

activities, the government agency works to improve motor carrier and

highway safety by partnering with highway safety agencies (federal,

state, and local), labor safety advocacy groups, and industry


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