SEATTLE: The Publicis Group has extended its advertising-only
relationship with the Washington State Lottery to include PR efforts for
the Lucky for Life, Lotto, and Winning Numbers games. The contract
extends through December 31, 2001.
The first assignment for Publicis PR firm Publicis Dialog will be to
support and promote the Lucky for Life game, starting on October 8,
Lucky for Life offers players the chance to win up to $50,000
from a daily drawing.
In addition to creating campaigns for Washington State Lottery games,
Publicis Dialog will also be behind an initiative to raise awareness
about the Lottery's funding support for educational programs that
showcase the amount of Lottery dollars going toward public school
construction and renovation projects, as well as other education
programs such as class-size reduction.