Ogilvy PR moves into Vietnam with new youth focus

HO CHI MINH CITY, VIETNAM: Ogilvy Public Relations Worldwide is

touting its new Ho Chi Minh City office as the first significant

presence of an international network in Vietnam.

The office will be headed by Attila Woodward, PR director. Woodward, a

fluent speaker of Vietnamese and founding partner of local PR firm Venus

Communications, will lead the newest of Ogilvy's 22-city Asia network

offices, cumulatively ranked second-largest firm in Asia Pacific by

PRWeek (based on 2000 revenues).

"Vietnam's young people are increasingly interested in access to

business information and new technology," said Matthew Anderson, Asia

Pacific president of Ogilvy PR. "We hope to raise the awareness of the

information and technological benefits that multinational companies can

bring to Vietnam."

Ogilvy has been servicing clients in Vietnam through Ogilvy & Mather

Vietnam and Ogilvy PR's Bangkok office. The firm's history in the

country includes Pepsi's market entry the day after US trade sanctions

were lifted in 1994, launching Nokia mobile phones, and inaugurating a

Ford light-truck plant outside Hanoi in 1997. Current Ogilvy Vietnam

clients include Epson, Unilever, and Nestle.

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