MEXICO CITY: With President Vicente Fox in the White House last
week, Mexico couldn't have been more front of stage. In order to keep
the spotlight on both the country and its capital, Mexico City, each
place is hiring PR agencies.
The Mexico Tourism Board is now searching for an agency to handle a
$3.3 million (31 million peso) account to promote the country in
the US. Mexico is the US' largest trading partner.
The tourism board has already issued an RFP, and Fleishman-Hillard is
believed to be among the agencies pitching. The contract is expected to
run from October 2001 to December 2002. Fleishman has previously handled
Mexico's account for Europe and Latin America.
Separately, Mexico City has just renewed business with KWE Associates on
a project basis. The agency will represent the country in the US and
Canada. Agency sources speculate that the Mexico City Tourism Board will
be looking for a global agency next year.