WASHINGTON: Marina Ein has relinquished her high-profile role as
spokeswoman for Rep. Gary Condit (D-CA), passing the bulk of his media
relations work to the congressman's Capitol Hill staff, while continuing
to act as an occasional advisor.
"Basically, there's no longer any need for me to be handling his
day-to-day press calls," Ein told PRWeek. "Even with the major bookers
checking in, we're still only getting three or four calls a day at this
That's an incredible diminution from the 120 we were getting" a few
weeks ago, she said.
Ein denied rumors that her stepping down has anything to do with
friction within the Condit PR team, which includes attorney Abbe Lowell
and, less formally but no less influentially, his family.
She did confirm, however, that Condit will be giving no more interviews
for a while, having completed a much-criticized media blitz during late
August that included a half-hour sit-down with ABC's Connie Chung and
interviews with People, Newsweek, and Vanity Fair. "There's no more
reason to continue having these conversations," she said.
Ein was reluctant to discuss the details of the congressman's PR
strategy over the past several months, during which time he was under
pressure to discuss his relationship with missing federal intern Chandra
Levy, and said that to do so would be "unprofessional." However, she
admitted that such disclosures would make fascinating reading. "I deeply
regret (not being able to discuss strategy), as I think it's been a very
interesting summer," she said.
A source familiar with Ein's thinking, however, said she is distressed
by the amount of "Monday-morning quarterbacking" that has surrounded the
congressman's media appearances, much of which has been harshly
"These people who are commenting have no idea what they're talking
about," said the source.
Ein was hired by Condit in early July of this year. She is president of
Ein Communications, which counts Legal Seafoods restaurants, The New
Republic and the National Journal among its clients.