NEW YORK: In the same week it ousted its chairman and CEO, troubled
telecom firm Marconi is reorganizing its in-house PR.
The firm is searching for two PR chiefs to run its US and Asia Pacific
operations. It has already hired Joe Kelly from Xerox as VP of PR for
Kelly said, "The PR strategy will change given the company's change in
circumstances." However, he added that it was "too early to tell" what
the future strategy might be.
Marconi handed Hill & Knowlton a $10 million assignment in May.
H&K trumpeted the win as one of its biggest recent victories, and takes
credit for helping Marconi become a high-profile telecom player. H&K
president Paul Taaffe distanced the agency from Marconi's problems,
saying that it was not involved in corporate communications. Brunswick
UK handles that role, along with in-house staff.
"Marconi will change the way they do everything," said Taaffe, who
added, "PR is the least of their worries, let alone corporate PR."