PRWeek is used to the frustration of calling the number on a press
release for more information, only to be passed around person to person
and voicemail to voicemail.
So we have to applaud the honesty displayed by American Airlines/TWA's
August 17 press release announcing that it would cap travel agent
commissions on domestic tickets to US and Canadian destinations
The release stated: "American will have no further comment on this
matter." And it wasn't the only tight-lipped airline. Within the week,
United, Delta, Northwest and US Airways followed suit, also issuing
unusual "no further comment" press releases.
"In cases where there's been a history of legal action, it's critical to
us that we limit our comments," explained Kurt Ebenhoch, a spokesperson
Good advice, Kurt. We're sure a number of people out there are nodding
sagely, with 20/20 hindsight vision and a pink slip.