LAST CALL: Shark attack brings out PETA's piranhas

In an act of stunning sensitivity, PETA decided last week it would

be a good idea to use the case of Jessie Arbogast, the eight-year-old

girl who had her right arm bitten off by a shark this summer, to advance

its mega-veggie message.

The organization famous for its respect of all animals (except,

apparently, little girls) chose the very site of Arbogast's attack,

Pensacola, FL, to erect a billboard with the following quote: "Would you

give your right arm to know why sharks attack? Could it be revenge?"

Naturally, Pensacola residents are less than charmed, as have been much

of the media that have discussed the toothsome ads. And what of the

specious cause-and-effect relationship the billboard implies? Is PETA

saying that a disgruntled shark targeted Arbogast because she'd had one

too many Happy Meals that week?

Apparently, yes. "If you're concerned about predators in the water,"

reads the PETA website, "the best thing you can do is go vegetarian

before your next trip to the ocean."

So a vegetarian diet may make you less tasty to sharks, but apparently

it does little for message development skills.

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