LAST CALL: Publicis' NY office gets taste of Paris

The French are known for their innate sense of style, so it comes

as no surprise that the press release about Publicis' swanky new New

York HQ read more like an article in The Nest.

For example, the "Creative Promenade" is "the main artery into the

agency via the creative department, the crucible of the agency, where

the talent lives, works and spontaneously interacts." And the

"Glass-Enclosed Elliptical Stairway provides a unique opportunity for

staffers to experience a 'transportive' environment with its own music,

lighting and specially commissioned kinetic sculpture to inspire


PRWeek wonders what effect these heady surroundings will have on

Publicis Dialog's button-down, corporate image. Watch this, uh,


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