Freightliner picks a new comms GM

PORTLAND, OR: Freightliner LLC, a Portland subsidiary of

DaimlerChrysler AG of Stuttgart, Germany, has named Jeffrey Fisher GM of

corporate relations and communications, the company's top PR job.

He replaces Debi Nicholson, who left in June shortly after former

Freightliner president Jim Hebe resigned. In announcing the resignation

and appointment of Rainer Schmueckle as Hebe's successor on May 25,

DaimlerChrysler AG acknowledged a "dramatic collapse and continued

weakness in demand for heavy trucks in the US."

Fisher will be responsible for all corporate communications strategies

and initiatives for Freightliner and its business units, reporting to


Freightliner positions itself as "North America's leading manufacturer

of medium- and heavy-duty diesel trucks and specialized chassis," one of

a handful of primarily over-the-road "semi" makers. Typically, such

trucks are considered capital goods, selling in low volume for large

tickets ($100,000 or more each) and they often are the first to

feel it when the economy goes soft.

Fisher has some 20 years communications experience in the transport and

automobile industries. His most recent position was GM, corporate

communications, for Mercedes-Benz North America in Montvale, NJ. Prior

to that, he managed communications for Daimler-Benz Australia/Pacific in

Melbourne. Before joining Daimler-Benz - DaimlerChrysler's predecessor -

in 1995, he directed his own automotive communications consulting


No replacement for Fisher at Mercedes-Benz in New Jersey has been


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