WASHINGTON: Brunswick Group is continuing it's stateside expansion,
opening up a DC office to launch into the world of US litigation PR.
The firm hired Bork & Associates' David Shapiro to kick-start the
nascent business. While at the Shandwick-owned company, Shapiro was most
recently involved in the government's antitrust case against Microsoft,
representing Pro-comp, a business alliance backed by Sun Microsystems
Shapiro said he had been in talks with Brunswick's Brussels office,
which specializes in litigation, and was keen to have a counterpart in
Shapiro said, "Litigation has been so public in Washington, DC, ever
since Oliver North and Iran Contra. There are lots of high-profile
regulatory agencies, and managing the public fallout is second
Shapiro is a trained lawyer. He was previously a VP with the National
Association of Manufacturers and press secretary to Sen. Richard Lugar
(R-IN). His litigation work has included representing the manufacturer
of a lead-based paint, which is facing a class-action lawsuit.
Shapiro also won an Emmy for his work as a producer/ reporter for The
MacNeil-Lehrer NewsHour, now The NewsHour with Jim Lehrer.
Shapiro said he did not anticipate forming an alliance with a law firm
at this stage, but said developing relationships with law firms was a