NEW YORK: E-Bank has tapped Brouillard Communications as its new
agency of record. The firm will handle branding, PR, and direct
marketing services for the Ohio-based tech company.
E-Bank creates software for financial institutions that allows them to
create comprehensive "snapshots" of their customers by merging disparate
Brouillard managing director George McGrath expressed delight over the
opportunity to work with the firm. "E-Bank offers a unique and powerful
solution for the financial industry's most pressing challenges,
including customer retention, increasing 'share of wallet,' and
integrating and maximizing existing information technology systems," he
McGrath also noted that the business was won after a competitive pitch,
through he declined to name the other agencies involved. Other
Brouillard clients include Morgan Stanley, the American Physical Therapy
Association, and the American Gas Association.