PRWeek comment

When tragedy struck on Tuesday morning, much of PRWeek beyond page

3 had gone to press. Now, those early stories about account wins and

humorous items about naming music venues seem trite when set against the

horrors that unfolded that day.

But it has been possible to recount some of the PR industry's efforts to

keep America informed, dealing with a relentless flow of information

that had to be disseminated accurately and sensitively.

Communicating the need for blood donations, letting people know about

their transport and telecoms options, and reassuring frightened US

citizens that their leaders were alive, well, and handling the crisis to

the best of their ability, all came down to communications.

The way that PR staffs in the two cities have handled delicate internal

relations and grief counseling while working on behalf of their

crisis-hit clients has been exemplary.

And the efforts of those staffs to help communities in the two cities

have made the industry leaders who have spoken to PRWeek "very


The whole industry sends its deepest sympathy to those who have lost

family, friends, and colleagues. They will not be forgotten, even as the

nation starts to move on.

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