When tragedy struck on Tuesday morning, much of PRWeek beyond page
3 had gone to press. Now, those early stories about account wins and
humorous items about naming music venues seem trite when set against the
horrors that unfolded that day.
But it has been possible to recount some of the PR industry's efforts to
keep America informed, dealing with a relentless flow of information
that had to be disseminated accurately and sensitively.
Communicating the need for blood donations, letting people know about
their transport and telecoms options, and reassuring frightened US
citizens that their leaders were alive, well, and handling the crisis to
the best of their ability, all came down to communications.
The way that PR staffs in the two cities have handled delicate internal
relations and grief counseling while working on behalf of their
crisis-hit clients has been exemplary.
And the efforts of those staffs to help communities in the two cities
have made the industry leaders who have spoken to PRWeek "very
The whole industry sends its deepest sympathy to those who have lost
family, friends, and colleagues. They will not be forgotten, even as the
nation starts to move on.