Everyone knows that one of the best ways to pitch a client is to
tie it to a special event or holiday, so at least the folks at Health
and Human Services (HHS) had their hearts in the right place. Now if
only they'd checked the calendar.
In honor of Labor Day and the new school year, the HHS' Center for
Substance Abuse and Prevention tried to interest editors in its
director, Ruth Sanchez-Way. A letter circulated to national media read:
"With Labor Day and the unofficial end of summer just weeks away,
parents across the nation are preparing their kids for school. As you
plan your story calendar and coverage, please consider an interview with
Dr. Ruth Sanchez-Way."
Overall, this was a professional and effective pitch letter. One
problem: it was dated Saturday, September 1 and was postmarked
Wednesday, September 5, almost a week after Labor Day.
Kind of makes you wonder what the folks over at the substance abuse
center are smoking, doesn't it.