Heidi Taff, the IABC's PR manager, may work in San Francisco, home
of such automotive delights as the Bayshore Freeway and Lombard Street.
But by using the information superhighway on the computer and public
transportation in real life, she managed to pitch herself into two major
Leafing through Profnet requests, Taff found a New York Times request
for people who met on public transportation. Since she had met her
boyfriend on CalTrain, the two were naturals.
Not only did Taff land a pic of herself and her boyfriend on the front
page of the Times' "Workplace" section, but Inside Edition soon came
calling with the same story idea. In June, the now-semi-famous Taff and
her boyfriend were interviewed for a September-slated edition of the
news magazine show.
PRWeek not only congratulates Heidi on her PR prowess, but also on
keeping her man at her side despite an occupation that often has long
hours with little social time.