MINNEAPOLIS: Cone has been chosen to support two well-known General
Mills fundraisers: Box Tops for Education, and Yoplait's Save Lids to
For Box Tops for Education, Cone will announce the school fundraising
program has reached its sixth year and $50 million in donations.
The program raises funds for primary schools, grades K-8, nationwide.
General Mills pays 10 cents per box top submitted, up to a maximum of
$10,000 per school.
Schools determine how to allocate the earned funds. The program impacts
all General Mills cereals, Betty Crocker products, Yoplait Yogurt
multipacks, as well as a variety of snack and food-service products.
Cone will also work to build awareness of the Save Lids to Save Lives
promotion. Now in its third year, program participants send in pink lids
on Yoplait containers. For every lid received, Yoplait gives ten cents
to the Susan G. Komen Breast Cancer Foundation, up to a maximum donation
of $500,000. In 2000, Yoplait donated more than $1 million
through the Save Lids program.
Kim Olson, Yoplait director of PR, said, "We chose Cone as our partner
with Box Tops for Education and Save Lids to Save Lives because of their
deep expertise in cause branding and marketing public relations."