NEW YORK: Mike Holtzman, SVP of Weber Shandwick Worldwide, has been
seconded to work as the US Congressional Liaison Officer for the Federal
Emergency Management Agency (FEMA).
The role is specifically related to the federal response to the
terrorist attacks on the World Trade Center. His position will involve
communicating disaster relief initiatives to members of Congress, as
well as keeping the community in lower Manhattan in touch with
Holtzman held a similar role with FEMA during the response and
investigation of the 1993 bombing of the World Trade Center. In
addition, in 1999 he took a brief leave of absence from WSW when the
White House hired him to work in the executive office of the President.
"It has been interesting working for the federal government under
different party leadership," he said.
After being sworn in by the Agency on Monday, September 17, Holtzman
visited Ground Zero in lower Manhattan. "It's a terrible and
overwhelming place," he told PRWeek. "My only solace in being amid such
horror is my belief that the efforts of FEMA and other agencies involved
in the response will in some way help reduce fear and begin the healing