NEW YORK: Fleishman-Hillard is starting an arts and entertainment
practice to go after sponsorship and promotion business, as well as
develop dedicated television programming for new clients.
Peter Stamelman, formerly VP of internal business development with TBWA
Entertainment, has been hired as SVP for the new area, which Fleishman
is calling ACE: Arts, Culture, and Entertainment. He'll draw on existing
Fleishman staff around the world as needed, since no other staffers are
working exclusively for the new practice.
Stamelman has been in the entertainment business for 24 years, including
a stint with ABC Entertainment. "We brought in a leader with a
non-traditional background for PR, but someone solid in arts and media
communications," said Peter Verrengia, regional president and GM of
Fleishman's New York office. "With him, we can understand what our
clients wish to accomplish."
The new operation is not likely to do much promoting of individual TV
shows or performers, Verrengia said. ACE will work on sponsorship
projects and on involving PR in production of programming for individual
clients, he said.
Fleishman has done work for such entertainment clients as the 2001 MTV
Video Music Awards, the Cleveland Rock and Roll Hall of Fame, and People