Visa lures PR head from Dow Corning

SAN FRANCISCO and MIDLAND, MI: The top corporate communications

officer at Dow Corning will leave her position October 15 to become head

of communications at Visa USA.

Barbara Carmichael, VP and chief communications officer, spent 11 years

at Dow Corning, and will become EVP of corporate relations for Visa


Carmichael will replace John Onoda, who left Visa early this year for a

position at Charles Schwab.

Carmichael said her responsibilities at Visa will be comparable to those

she had at Dow Corning: employee communications and issues management

under the overall objective of reputation management.

"It's very much of a different industry coming from the chemical

industry to a financial services company," said Carmichael. "The big

change is that at Dow Corning I had global responsibility. Visa USA is

part of a continuum around the world."

To fill Carmichael's position at Dow Corning, Janet Botz will be

promoted from director of corporate relations to the altered title of

executive director and chief communications officer.

The key agency for Dow Corning is APCO Worldwide, with backup from

Chicago-based Newell & Matthews. Ketchum serves as agency of record for

Visa USA.

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