MediaMap ups its Canadian content

WATERTOWN, MA: MediaMap has introduced a complete media contact

database for Canada, and has signed Pan Communications to promote its

overall regional expansion and product line.

The Canadian database is an expansion of the company's 60-outlet

Canadian hi-tech data system. The new database, however, with more than

13,000 contacts at 4,000 outlets, claims to provide comprehensive

coverage of America's media neighbor to the north. It includes 700

French language media outlets.

Susan Bonacci, MediaMap's VP of research, said 75% of the company's

largest clients have operations in Canada and were eager for more

Canadian coverage.

"We are looking to aggressively expand our content and it will be based

on the needs of our clients," said Bonacci.

MediaMap now offers comprehensive coverage of US and Canadian media

outlets, as well as coverage of hi-tech media outlets in Western


Headquartered in Watertown, MA, MediaMap has offices in New York;

Washington, DC; Dallas; Denver; Portland, OR; Los Angeles and Silicon


Erica Petreault was the project manager who handled the dozens of

employees who did the research to launch the Canadian database. She will

continue to oversee maintenance of the Canadian media contact database.

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