WATERTOWN, MA: MediaMap has introduced a complete media contact
database for Canada, and has signed Pan Communications to promote its
overall regional expansion and product line.
The Canadian database is an expansion of the company's 60-outlet
Canadian hi-tech data system. The new database, however, with more than
13,000 contacts at 4,000 outlets, claims to provide comprehensive
coverage of America's media neighbor to the north. It includes 700
French language media outlets.
Susan Bonacci, MediaMap's VP of research, said 75% of the company's
largest clients have operations in Canada and were eager for more
"We are looking to aggressively expand our content and it will be based
on the needs of our clients," said Bonacci.
MediaMap now offers comprehensive coverage of US and Canadian media
outlets, as well as coverage of hi-tech media outlets in Western
Headquartered in Watertown, MA, MediaMap has offices in New York;
Washington, DC; Dallas; Denver; Portland, OR; Los Angeles and Silicon
Erica Petreault was the project manager who handled the dozens of
employees who did the research to launch the Canadian database. She will
continue to oversee maintenance of the Canadian media contact database.