Here at PRWeek we like to think we can sniff out a prank at 20
paces. So when an e-mail landed in Last Call's in-box recently from the
fantastically named "A. Conn" who works for "Flack PR" we smelled a rat.
OK, so it went into dramatic detail about the creation of an electronic
press kit (EPK) for the Janet Jackson All For You tour. But, c'mon - A.
Conn at Flack PR?
In smug mode, we rang the cheeky tease merchants to let them know we
hadn't fallen for their hilarious joke. But the call didn't go quite as
Last Call: "So you're really called A. Conn, are you?" (Colleagues were
snickering in the background.)
Flack PR: "Er, yes, my name's Andrew. Why?"
LC: "Ah, um because it sounds kind of funny. But surely your agency
isn't really called Flack PR?"
Flack PR: "Well, actually it is. We thought it would attract attention
to us. Worked, didn't it?"
Smug rating - Flack PR 1, Last Call 0.