LAST CALL: Bacardi satisfies the media's thirst

How do you get your new product in the press? Get reporters drunk,

of course.

Granted, it helps if your product is liquor to begin with. And in this

case, it was the tasty and versatile Bacardi O (a new orange-flavored

rum) that had food and wine writers too drunk to care that they were

wearing pith helmets as they journeyed from one New York restaurant to

another in a stretched Humvee limo.

At each of five restaurant stops (a sixth was cancelled due to premature

drunkenness - like they didn't see that one coming), the booze cruise

was introduced to the myriad ways in which Bacardi O-infused drinks can

complement various styles of cuisine, from Japanese to Moroccan.

According to Bacardi, the flavor orange has a "reputation for arousing

sensuality and heightening hidden desires." That may be true, because

from now on, a certain PRWeek hack will have a hard time showing his

face in five New York restaurants.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in