SAN FRANCISCO: Marc Bien has been hired as VP of corporate
communications for SBC Pacific Bell, a subsidiary of SBC
Bien was formerly EVP and GM for Weber Shandwick Worldwide until he was
laid off following the August merger with BSMG.
Last week, the company was fined $25.5 million by state
regulators for allegedly employing "marketing abuses." A statement by
the California Public Utilities Commission read, "The PUC found that
Pacific Bell had reverted to deceptive marketing practices by only
informing customers of the most expensive option, and failing to
disclose less expensive alternatives."
The company was also rebuked for not disclosing information about the
charges incurred by customers changing their caller ID options.
SBC comprises such brands as Nevada Bell, SNET, and Southwestern
This month, SBC also launched a program in schools to teach children
about the proper use of the 911 emergency system. Fleishman-Hillard is
SBC's PR agency of record.