DC comms shops earn spots in list of top workplaces

WASHINGTON: Washingtonian magazine has named Equals Three

Communications and Ketchum as two of the 50 best places to work in the

nation's capital.

Both agencies were recognized for fostering creative cultures and an

employee-centric atmosphere. The article, penned by Washingtonian

executive editor Sherri Dalphonse, credits Equals Three with creating "a

humane work-life balance in a field known for tight deadlines and long

hours." She cites Ketchum as the apparent exception in a "cut-throat"


However, neither agency made it on the list by virtue alone. Fran

Bernhards, vice president of internal/external relations at Ketchum,

mounted an aggressive lobbying campaign to secure a spot on the list.

She claims to have spent 10 days compiling a 20-page testament to the

joys of her firm, including the arrangement of on-site visits and

employee interviews for Dalphonse. "I spent a lot of time with HR folks

here and in New York to find out about maternity policies and things

like that," she said.

Barbara Hummel, senior vice president of Equals Three, added that her

firm was recently among a select group of businesses in Montgomery

County awarded the Workplace Excellence Seal of Approval by the

Montgomery Work/Life Alliance, "so it's not like this came out of left

field," she said.

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