Transaction Network Services calls on Environics for PR help in US

WASHINGTON: Transaction Network Services (TNS), a UK-based

electronic processor of financial data, has named Environics

Communications as its PR agency of record for the US market.

TNS, a privately held company based in Reston, VA, provides data

communications for financial transactions such as point-of-sale credit

and debit cards, remote ATM networking, healthcare, and other electronic

benefits. TNS also approves telephone calling cards and wireless prepaid

calling cards, and processes financial exchange transactions. TNS holds

more than a 70% share of the US market, and is also a market leader in

the UK.

TNS had its UK agency, Ptarmigan, identify tech agencies in the Northern

Virginia area that could handle the account. Clare Gibson, TNS' vice

president of marketing, said that only two agencies were contacted to

bid on their business. She declined to identify the other agency or

reveal contractual or budget information.

The account will focus on media relations, tradeshow support, and

placement of speakers, and will target ATM, financial services, and

telecommunications industries.

TNS was owned by PSINet, until that company fell on hard times. TNS was

one of the companies put on the auction block, and it was sold to GTCR

Golder Rauner, a UK-based private equity firm, for $285 million.

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