PRWeek staffers are always happy to answer questions designed to
make our jobs easier (really). A recent list sent to our Midwest
correspondent by GCI Dragonette had some good ones, but also a few that
are just too tempting, crying out for facetious answers. Listen up: you
may learn something.
"Where do our faxes go when we send them?" The term "recycling bin"
comes to mind for many (though not necessarily for GCI Dragonette's, of
course ...). "Barn fire" also applies, along with "black hole."
"Do you ever visit company online press rooms?" Yes, and then have a
jolly old time routinely discussing how bad many of them are,
particularly the ones that list no PR contacts or phone numbers. (These
basically say, "This is all we plan to tell you, so don't even bother
And finally, "Can you provide any tips on 'getting to know' reporters
on-staff?" Well, the phrase "all-expense paid trip to Tahiti" works for