LAST CALL: PR family ready to ride to aid victims

Ogilvy Worldwide's Scott Yates says he didn't see much purpose in a

PR career after the September 11 attacks. His first thoughts were to

join the military or the Peace Corps. But then the SAE in Ogilvy's

Sacramento office realized that not only was he good at PR, but he could

use it to make a contribution.

So Yates - along with his father, brother, and sister - quickly planned

a coast-to-coast bike ride to raise money for the Twin Towers Orphans'

Fund, the charity set up by a cooperative of nationwide PR firms.

Kicking off in Santa Monica, CA on Columbus Day (October 8), the Yates

clan will cycle across America before finishing in Manhattan on

Veteran's Day (November 11).

"It's starting to get scary as it gets real," admitted Yates, who claims

his robust kin are only slightly more athletic than the average American

family. But he's hoping their "small self-sacrifice may inspire some

folks to open their checkbooks."

Yates has already had luck raising support for his event with Ogilvy

coworkers and clients. Pontiac donated an Aztek as the chase vehicle,

and other clients have chipped in with supplies such as water and


Coworkers also donated vacation time so that their energetic officemate

could have six weeks off.

Yates plans to hold media and industry events along the way - especially

when the group hits Chicago around late October.

"We'll get people together from around the industry to meet with him and

donate money," promised Derek Creevey of Ogilvy's NYC office. For those

who want to contribute to the Yates' ride without hopping on a bike, a

website has been set up at

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