Ogilvy Worldwide's Scott Yates says he didn't see much purpose in a
PR career after the September 11 attacks. His first thoughts were to
join the military or the Peace Corps. But then the SAE in Ogilvy's
Sacramento office realized that not only was he good at PR, but he could
use it to make a contribution.
So Yates - along with his father, brother, and sister - quickly planned
a coast-to-coast bike ride to raise money for the Twin Towers Orphans'
Fund, the charity set up by a cooperative of nationwide PR firms.
Kicking off in Santa Monica, CA on Columbus Day (October 8), the Yates
clan will cycle across America before finishing in Manhattan on
Veteran's Day (November 11).
"It's starting to get scary as it gets real," admitted Yates, who claims
his robust kin are only slightly more athletic than the average American
family. But he's hoping their "small self-sacrifice may inspire some
folks to open their checkbooks."
Yates has already had luck raising support for his event with Ogilvy
coworkers and clients. Pontiac donated an Aztek as the chase vehicle,
and other clients have chipped in with supplies such as water and
Coworkers also donated vacation time so that their energetic officemate
could have six weeks off.
Yates plans to hold media and industry events along the way - especially
when the group hits Chicago around late October.
"We'll get people together from around the industry to meet with him and
donate money," promised Derek Creevey of Ogilvy's NYC office. For those
who want to contribute to the Yates' ride without hopping on a bike, a
website has been set up at www.freedomrideusa.com.