LAST CALL: A truly good cause for celebration

It didn't take the members of the New York chapter of the PRSA long

to decide what to do about its planned back-to-work party for September


Yes, they could have canceled it, figuring no one really felt like

having fun. But that would have been a waste of the spirit that has

surged through New York's PR industry since the tragic events of

September 11, thought president Bob Weintraub.

Instead, a benefit at hip midtown bar Chinawhite was thrown together,

underwritten by VMS and Burrelle's, with bulging bags of raffle prizes

donated by all comers.

While the evening was a chance to remember the city's lost, the

atmosphere was one of great optimism - helped greatly by the knowledge

that the New York Police & Fire Widows & Children's Benefit Fund was

$3,235 better off by night's end.

(The fact that a certain PRWeek hack's friend won the silent auction for

an all-expenses-paid trip to Barbados, and has pledged to take said

hack, has absolutely nothing to do with the enjoyment, of course.)

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