KEF brings in new VP client services

ATLANTA: KEF Media Associates has hired Jay Ariano to the new

position of VP client services. KEF president Kevin Foley said the new

position was created because of business growth, but would not break out


Ariano will supervise VNRs and SMTs, as well as new business


He will also supervise the company's new media training capability.

Ariano was most recently - and briefly - the director of media at

fledgling agency The Titan Network. Previous to that, he was an account

supervisor at Cohn & Wolfe in Atlanta - from which Titan broke away, led

by CEO Tony DeMartino. Before entering PR, Ariano was a general

assignment reporter for the Fox Network's Atlanta affiliate.

Foley cited Ariano's PR and TV journalism experience as the key factors

that got him the job.

"Customer service is everything," said Ariano. "Without it, you don't

have clients. I'm here to make sure we attain a higher level of service.

I have agency, television, and private company experience. I know what

they want and what they need."

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