SYRACUSE, NY: Marketing communications company Eric Mower and
Associates (EMA) has bought out b-to-b communications agency Sage
Marcom. The merged firm will boast a 30-person, six-office PR division
with $4 million in annual fees.
Eric Mower, chairman and CEO of EMA, would not disclose financial terms
of the merger.
Last year, the PR operations of EMA and Sage earned $3.1 million
and $1 million, respectively. EMA has four offices in upstate New
York (Buffalo, Rochester, Syracuse, and Albany), as well as an office in
Atlanta. In addition to Syracuse, Sage has an office in Portsmouth, NH,
just outside of Boston.
John Favalo, president of Sage, will become managing partner at EMA,
responsible for b-to-b services for all six offices.
"We view acquisition not as a momentary approach to growth, but as an
appropriate and constant mechanism for growth," said Mower. "We view it
just as a multinational might. It is a very valid form of growing your
business, especially if you choose the right organizations to join
Mower said there was one potential client conflict, but he would not
name the companies. However, he said that he'd spoken to them both, and
he believes that they plan to stay onboard.