"The beach, bikinis and Baywatch changed the direction of my life
forever. In the early 90s, I was working as a casting coordinator for
the TV series Baywatch. The experience was great, but the actual job
lacked creativity. Finding beautiful women and men in sunny LA wasn't
very difficult. The boredom with the job forced me to reevaluate where I
wanted to be professionally.
Shortly after Baywatch went on hiatus for the season, I saw an ad for
the Peace Corps focusing on business programs in Eastern Europe. That
was the answer! I could combine my business knowledge with my passion
for travel. My only concern was that I wouldn't be able to use my PR and
As luck would have it, I was assigned to the Lithuanian Information
Institute, where I was responsible for marketing the country. I
consulted with Lithuanian and other European-owned businesses and
traveled throughout the Baltic countries giving lectures on PR. The
international experience was invaluable and helped me obtain my current
Ten years ago, I never imagined I would end up at one of the top PR
firms in the country. Thanks Baywatch!"
- Samantha Fewox is a management supervisor at Vollmer Public Relations.