Brodeur on alert as MasterCard reviews

PURCHASE, NY: A memorable and much-quoted advertising campaign:

several million dollars. Finding the right PR agency: priceless.

MasterCard International has issued an RFQ (request for qualification)

to a select group of PR firms in a bid to find the right fit for three

of its five divisions. The areas up for grabs are North America, global

debit, and acceptance. The global e-business and corporate payment

solutions divisions are not part of this current review.

Omnicom-owned Brodeur Worldwide currently handles all five areas of the

MasterCard business. MasterCard International VP of global

communications Sharon Gamsin was keen to stress that she was happy with

her agency arrangements, and explained that the RFQ was a way of seeing

what other agencies had to offer. She also added that MasterCard may

continue to work with Brodeur on any number of the divisions currently

under scrutiny.

Gamsin was insistent that she didn't want to hear from any other PR

agencies, the search being strictly limited to those which received her

letter requesting information. "We have selected a targeted group of

people," she said.

Gamsin said there was no specific focus to the RFQ, and no specific

tasks to complete and submit. All that was needed was proof of

capability for general business communications support.

MasterCard generally issues one-year contracts.

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