LOS ANGELES: San Diego-based Stoorza Communications has closed its
LA office, according to president John Spelich.
Once California's largest independent agency, Stoorza has downsized
severely in the past year. Earlier this summer, the company sold two
satellite offices and its campaign strategies division in a move to
reposition itself as a boutique firm. This cut the staff from about 90
The LA staff - numbering about a dozen in July - was recently cut to
three in-house employees. Stoorza will now keep two staffers working out
of home offices in the LA area.
Spelich said the closure was due to decreased business, specifically
public affairs work that "evaporated due to LA politics." He also cited
lost work after the September 11 attacks.
"We had it sort of positioned where we had a couple of good-sized
clients in LA," said Spelich. "When those clients were no more, we
obviously had to take the additional steps."
Stoorza's San Diego offices remain open with a staff of about 12.