Stoorza follows downsizing with closure of LA office

LOS ANGELES: San Diego-based Stoorza Communications has closed its

LA office, according to president John Spelich.

Once California's largest independent agency, Stoorza has downsized

severely in the past year. Earlier this summer, the company sold two

satellite offices and its campaign strategies division in a move to

reposition itself as a boutique firm. This cut the staff from about 90

to 24.

The LA staff - numbering about a dozen in July - was recently cut to

three in-house employees. Stoorza will now keep two staffers working out

of home offices in the LA area.

Spelich said the closure was due to decreased business, specifically

public affairs work that "evaporated due to LA politics." He also cited

lost work after the September 11 attacks.

"We had it sort of positioned where we had a couple of good-sized

clients in LA," said Spelich. "When those clients were no more, we

obviously had to take the additional steps."

Stoorza's San Diego offices remain open with a staff of about 12.

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