NMHAC and Ad Council set to air PSAs to assuage terrorist-inducedanxiety in US

WASHINGTON: The terrorist attacks left Americans struggling to cope

with depression and anxiety. Educating the public on these issues is the

communications challenge highlighted in a new campaign by the National

Mental Health Awareness Campaign (NMHAC) and the Ad Council.

Two PSAs will be broadcast on national TV and radio over the next six

months. The spokespeople for the campaign and the PSAs' stars are Tipper

Gore and Alma Powell, Colin Powell's wife. A toll-free number and a

website (www.nostigma.org) link people to mental health services in

their communities.

Washington, DC agency Susan Davis International wrote the PSAs and

coordinated the release of the campaign. The group is also handling

media relations for the NMHAC.

Gore and Powell have appeared on a number of television programs,

including Good Morning America and CBS' The Early Show, and have written

an editorial featured in USA Today. The kickoff for the event was

October 11, exactly one month after the terrorist attacks.

Another aspect of the campaign will focus on creating forums to educate

journalists on how to write about and cover mental health.

The next step is a town-hall meeting in New York with survivors of the

attack and firefighters. Gore will host the meeting, which will then be

held in Washington, DC and other locations around the country.

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