MS&L makes cuts at six of its offices

NEW YORK: Manning Selvage & Lee has cut 4.5% of its US staff in an

attempt to ride out the continuing slump in the economy. A total of 28

employees were let go from offices in New York, LA, Chicago, Atlanta,

Detroit, and Boston.

In a statement, Lou Capozzi, chairman and CEO of MS&L, said that the

agency was "realigning" and "rightsizing" teams based on the current

business climate.

MS&L was one of the agencies that was replaced when IBM merged its

agency work from 50 agencies to just three. IBM's PR budget is estimated

to be $40-$60 million, although the portion MS&L held,

which subsequently went to Magnet Communications, was not thought to

have a large budget.

- See profile, p.13.

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